Gorgeous Set Styling by Niyoti Upadhye

White, Bright, Happy, Sunny, Living Room

I have often admired home decor shots in ads and films. While some of these locales are actual homes, most times they are just production sets. A production set according to Wikipedia, is ” a place with an artificial nature that creates the illusion of a real or imagined place”. They look real, alright!

 niyoti's work
Remember this one? It’s the set for the Kellogg’s ad

And, have you wondered who the brains are behind those gorgeous sets? They are people like Niyoti Upadhye, and Niyoti will tell you all about her envious profession today!

old tiled floor, old furniture, indian
A dress-up for the Maggi ad film shoot

Sharon has selected pictures (from among the many I showed her on my Pinterest page), that have Indian elements in them. These are all sets for several different production houses, primarily television commercial production houses.

niyoti's work
The production set for the Dell Computers ad

Niyoti Upadhye
Niyoti Upadhye

My work here is to dress up the empty space and make it look like what it does (living room/ dining room etc). The director usually gives me a brief – whether the space has to look traditional, modern, middle class, affluent etc, depending on the story of the film. After that I go out to furniture and decor shops and some film prop shops where I source all these pieces on rent. A lot of furniture and other small items are rented out just for the shoot and returned to the vendors.

Sometimes I create specific pieces along with my team, to fit the theme/look of the film.

I started off 7 years ago as an assistant director, got myself introduced to all aspects of film making, and then eventually found that one thing I am totally in love with…which is creating spaces.

NIYOTHI'S WORK
Set for the Acquaguard ad

I find myself very lucky to have a profession that I am extremely passionate about. To be able to render somebody’s ideas into an actual vision, gives me a great kick. I eventually aim at venturing into property and space styling (restaurants/ cafes/ homes/ showrooms etc).

Blue, Indian, Compact, Living Room
My personal favorite. The set for Mr. White detergent

Now, that’s a totally enviable profession! And, did you know? She has a mascot to distinguish her work on every set she does. She says, “My mascot that I always add on every set that I style/ design is a Cat :)…it is in the form of an artifact or a painting or a relief…it could be anything! My sets are never complete without a cat somewhere around!”

Wasn’t that interesting? Can you see her mascot in any of the pics featured here? πŸ™‚ I spotted a couple of them!

All images courtesy Niyoti Upadhye

13 Comments

  1. this is beautiful… i never knew this creative mind… and the ad world connection she has..! just spectacular spaces..

  2. Beautiful Sharon.Loved the white and aqua room. Resonates my taste.

  3. Lovely sets Sharon. I always wondered who are these people who create these sets. Now I know. Btw, when I had gone to Oshiwara to get my living room furniture, one of the shopkeepers was willing to give me a recliner chair for lesser price. When asked, he said that is because it has been used on sets multiple times and is not a brand new piece. How cool no ? Reusing the same things again and again.

  4. I know Niyoti personally too and her sense of style reflects in her home as well. She is an extremely intelligent creator because otherwise creating these spaces is no mean task . To be able to fit just the right textures and colours to fit the mood of the scene is extremely difficult. What i love most about her is that she never repeats her set designs. its a new vision every time. Go Niyo! you rock!

  5. this is really amazing, slpendid job and i appreciated it! Keep it up πŸ™‚

  6. Niyoti Upadhye

    Thank you lovely people for your appreciation and support….Now please spread the word around that me and my team are looking forward to doing up real spaces for all budgets- homes, cafes, offices, weddings, parties…..You name it, we style it πŸ˜‰

  7. Vinay Narkar

    I know how difficult it is to make places look beautiful. As a producer, I know the blood, sweat and tears that go into making a space look as spectacular as they do here, so that the director can achieve his/her creative vision. Anyone can claim to do what Niyoti does, but given the time and financial constraints, it is not at all easy. Keep rocking Niyo!

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  9. wonderful post Sharon!!really, the ads don't even last for a minute…but so much goes into making it!!KUDOS!!

  10. nice interior traditional designs

  11. Interesting designs i found here. I reached your blog through Google
    http://www.wdesignstudio.in/interiordesigners_applynow.php

  12. Thats one interesting profession. Loved the sets created by Niyoti!

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